Meet Sheetal Soni
Sheetal hails from Rajasthan, India, but for the last 20 years, he has been thriving in the dynamic landscape of the UAE. Growing up amidst the vast deserts and camels, Sheetal has developed the drive to aim high and work towards achieving them. He aims to help people achieve financial independence, plan for the future, and build a community of investors who share knowledge and wisdom.
Saying simple things is one thing, but saying complex things in a simple way? That’s what truly excites Sheetal. Sheetal loves to call it: “Simplicity on the other side of Complexity.” He strives breaking down complex topics to their essence and presenting them in a clear, practical way. Whether tackling tricky topics or listening to others, Sheetal values clarity and effective communication.
For Sheetal, true maturity is the ability to step away from any deal that creates a win-lose outcome for anyone involved. His unwavering focus is on fostering win-win solutions—where every party benefits and leaves the table satisfied.
What Drives sheetal forward?
Every day, every week, every month, and every year, I focus on moving these four camels of my life forward:
Richer
Not just in terms of financial wealth, but by growing in knowledge, learning, and meaningful experiences.
Wiser
By adding value to my family, colleagues, friends, and society as a whole.
Healthier
Because nothing else matters if health isn’t on your side.
Happier
By creating win-win outcomes that bring joy and fulfillment to every interaction.
These guiding principles are the compass for Sheetal’s personal and professional journey
MI CAPITAL Services (MICS)Partner
As a Partner at MI CAPITAL Services (MICS), Sheetal focuses on delivering clear, actionable advice and creating impactful solutions for clients across the domains of operational and strategic finance.
With a deep-rooted expertise in Corporate Finance, debt, equity, Investing, and Taxation, he and the firm has set out on a mission to add value to people, businesses, and family offices through what he calls The Three Flying Birds:
Wealth
Guiding the management of personal and business wealth.
Death
Crafting plans for succession and future structuring.
Taxes
Simplifying the maze of local and international tax systems.
Other Key Initiatives
My Investing F*ckups
Building a community where people share investment mistakes to help others learn and make smarter decisions through storytelling.
The Global Tax Game
Making the complicated world of global and local taxes easy to understand with engaging insights and simple explanations.

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